Keyword Research

So one of the most important things you can do when it comes to the success of your site is to first do KEYWORD RESEARCH!

Why is Keyword Research so important? Because you can waste a lot of time and money designing your site, writing copy for your site, and optimizing your site for the wrong keywords or keywords that are basically ones that wont get you much traffic.

Keyword research if done properly, can be time consuming because you are looking into many factors that make these the worthy choices to go after. Working Web Solutions can take the broad terms you provide and then drill them down looking at more long tail keywords and run them against the following qualifiers:

Here are some qualifiers for keywords that Working Web Solutions uses when determining if the keyword term is right for you:

SEOT (SEO Daily Traffic) minimum of 100 searches a day.
SEOC (SEO Competition) – less than 100,000 competing results
SEOTC (Title Competition) set to less than 10,000 results for the title tag

Then Working Web Solutions will proceed and look at the SEO off page factors that are considered

We look at the domain age of other sites on the first page of Google going for the same keyword terms
We look at the page rank of others sites on the first page of Google going for the same keyword terms
We look at the # of backlinks to those sites that are coming up in Google on the first page for those keyword terms
We look at the # of backlinks to the domain to those sites that are coming up in Google on the first page for those keyword terms
We look at the # of links to the competitors page from a .edu/.gov site
We look at whether the top results for that term are listed in DMOZ
We look at whether the top results for that term are listed in Yahoo Directory

Then Working Web Solutions proceeds and look at the SEO on page factors that are considered

We look at the results and see if the top sites contain the keyword term in their title tag
We look at the results and see if the keyword is used in the competitions url
We look at the results and see if the competitors sites contain the key term in their description tag
We look at the results and see if the competitors sites contain the key
We term in their header tags <h1> or <h2> tags
We check the number of days its been since Google has last indexed the top sites.

Based on these qualifying factors Working Web Solutions then compiles a list of top 10 terms for the niche and provide those to you so you can build a site using keyword terms that will generate traffic.

If you want Working Web Solutions to help you with your keyword research and provide you a quote for a strategy of how best to use these keywords we are happy to. Realize though, having the keywords wont be enough, you will need to know how to strategically use them to your benefit.

It is important to realize that doing good keyword research will save you time and money in the long run because you are now going to be targeting terms that will generate higher traffic and get you better results for your efforts in the natural rankings.