- Become a blogger
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- E marketing Talk Show
- Entrepreneurs- Journey.com
- Google's Webmasters central blog
- Greg Beddor
- Internet Marketing This Week
- Life & A little Bit about..
- Occam’s Razor by Avinash Kaushik
- Paul colligan Podcast info
- Pdx Mind Share
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- Search Engine Watch
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by Mary Killelea
So I have been obsessed with Facebook Business Marketing for the past two-three years and am heavily concentrating on expanding this portion of my business and I gotta tell you I LOVE IT! To me it’s so much fun and can be so rewarding to show clients it really works. Helping clients understand that Social Media is a vital part of how they should market these days is difficult at times but after we run their page for a few month we alawys here… Ohhh We get it now! Lots of people have a hard time conceptualizing how it interacting on Facebook can help their business. This is what we try to share with our clients when we are educating them on Facebook Marketing it’s Facebook Marketing simplified.
1. How to make sure site social media friendly.
- get social sharing icons from (sharethis.com) and place that snippet of code onto your blog or website so people can share you information socially thru the various networks you select.
- add social media icons to your website or blog so that people can instantly “Like” your page
- add Facebook “Like” box similar to last item mentioned but this is more noticeable and you can see if your friends are already fans.
2. How to make most of your timeline
- upload a cover photo that graphically makes a great first impression and showcases your business in a memorable way.
- pin posts - the new timeline offers you the ability to pin posts to the top of your timeline to highlight specific posts that you want people to see right away when visiting your page
- highlight posts - this is unique in that it widens the post to full screen width size to make it much more noticeable making it a great way to show off products or photos you are sharing.
- add custom tabs - you can now not only add custom tabs and there are many tools to do this but now you have the opportunity to to create custom tab graphics (111×74 pixels) custom tabs are like pages on a website. What adversiting you have the ability to drive traffic directly to a custom tab not just your default timeline home page.
3. How to create amazing content
- people often have a hard time trying to figure out what to write about or post about. The following services are great resources for finding you what burning questions people want to know the answers to.
Go to any of the following resources and type in a category and you’ll see popular asked questions as a business owner if you are providing the answers to the questions you will be building relationships with users and answering their questions and become the knowledge resource for them.
- google keyword tool - this will show you what are most popular keywords for niches you are business are in.
- digg.com social bookmarking site that again shows what’s popular and on peoples minds in your particular area of expertise.
4. How to grow your community
- Create custom tabs using software like, lujure.com, fan page generator or other tab generators - create call to actions in your custom tabs, like providing a sign up area for customer to receive, white papers download, coupons, contests, case studies etc.)
- Create ads to drive people to your custom tabs - advertising is an incredible means to reach precise targeting (it’s recommended that ads be set to pay per click vs. CPM)
- set up ads based on interests, age, workplace, education, geographical locations, sexual preference, relationship status, language, fans of competitors
- set up ads based on advanced profile targeting to dive deeper into the social habits and related interests of your customers,
- set up ads based on friends connections
- set up sponsored stories as a means of generating interests from your audience.
- Analyze and Tweak your marketing strategy by reviewing what’s working and what’s not by looking at the information provided in the insights panel of your business page. Post engagement can reveal which is best time to post to your audience.
5. How to engage your audience
- Why is this important - Facebook shows you the status of friends and companies that you interact with the most
- Facebook watches your behavior and populates your news feeds based on that history and engagement pattern so you want your posts to trigger a reaction so your posts get displayed more frequently to your fans.
- Techniques to achieve higher interaction from your fans
- Ask questions here are some simple and easy formats to model.
- “Click “like” if __________”
- Fill in the blank format. “If it were sunny out I’d be out __________” or “I’d love to be ____________________ right now”
- Include Video and Photos both are great for generating responses and visually ad a lot to your page.
- Getting the word out about your new business page:
- Use Facebook as yourself
- Search for your business page that you want to promote
- Click on “Build Audience”
- Invite Friends click on search all friends and manually check off all those that you want to email an invite to and they will be sent a invitation to “like” your page once you hit submit.
If you have a business and follow these tips and guidelines.. you will have success! If you are still overwhelmed and confused or think it’s too daunting CALL us, our team of marketing experts at Working Web Solutions are here to ensure your Facebook marketing efforts don’t miss a beat.
We’ve created a special, all inclusive Facebook business program that incorporates graphic design services, page posting, page optimization, liking all relevant local pages, posting out as your business to grow your online network, uploading of photos, adding any videos you may have and teaching you how to access and update your own page anytime as well. We get your Facebook business page pointed in the right direction.
By Michael Pilolla
There is no doubt, video marketing needs to be a part of your Internet marketing strategy starting in 2013. This is one trend you just can’t wait to hop on. All the stats bare it out, and surfing the web for but a minute will reveal more video results than ever before.
But to satisfy your curiosity, try these two revealing stats on for size:
• According to the Forrester group, websites with a video marketing strategy are over 50 times more likely to rank on the first page.
• A study conducted by AimClear found that video listings that show up in the universal search results experienced up to 41 percent higher click-through rates than their plain-text competitors.
So there you have it, a couple important bottom-line stats for you. Got the picture? Good, then let’s proceed.
Now that we’ve established that 2013 is the year of video, you still have plenty of time to jump on this SEO booster before years end. Instead of throwing around more stats at you, I’m gonna give you 3 common sense big picture reasons why video marketing must be a part of your digital marketing mix.
Build Trust and Connect
Strong customer relationships built through trust and emotional connection – it’s the cornerstone to every reputable business. Video is an amazing way to connect and build trust.
Sure, we’ve gotten by without much online video marketing thus far. But guess what? If someone told you they had a powerful way for you to build trust between you and your potential customers, would you shrug it off? Of course not.
Video is a great way to deliver your message with real people from your company. People are inclined to trust a business more when they can put a real face with that business. That’s why it’s important to remember when creating a video, that the person or people in the video are personable, authentic, and transparent.
Visual Marketing Is More Sharable
It’s more fun to share a video than a blog post – enough said.
But seriously, it can be just that simple. Whether your video’s a little more formal (but not over the top formal) and comes from your website, or if it comes from one of your social media platforms and is a little less formal, people are much more willing to share video content than they are textual content.
Remember, it’s about getting the search engines to take notice of your site by offering value to your customers. If your customers find value in your videos, chances are good they’re going to share them with their friends or people they know who would benefit from viewing your video. That’s when Google turns into a Meerkat and takes notice of your site.
Google rewards those sites with great content – plain and simple. In my opinion, there are two important factors to great content. 1) It provides real stand-alone value in and of itself. That is, it doesn’t have to be in any specific context to be helpful. 2) If you get number one right, then number two is automatic. Great media rich content, like video, will get linked to and shared more, which will cause Google’s Meerkat like reflexes to kick-in and cause your search engine ranking pages (SERPs) to move up in the results.
It’s Search Engine Evolution
Here’s where taking a step back and just looking at the big picture is helpful.
Video marketing is just another step up in search engine evolution. It wasn’t much more than 15 years ago that many businesses thought they’d never need a website, they scoffed at the notion. Many rolled their eyes at the importance of blogging and its effects on search rankings. And it wasn’t very long ago at all that people laughed at the idea of Facebook or Twitter being critical to their brand reputation.
Sure, fads come and go and many times without you even knowing about them. But like I said, you just need to search for something that interests you and you’re going to find more links with, or to, videos in your results than you did just a few short months ago. This wouldn’t be the case if Internet marketers didn’t know the benefits of video marketing.
It’s the evolution of things. Video marketing is being touted today as just as important to your SEO success as having a website was to your online success 15 years ago. Yeah – that important.
Again, there are a ton of stats that support the need to add online video marketing to your marketing toolbox. However, I hope this common sense approach helps shed some light on what might feel like a passing fad, or something you’re just not sure about.
As digital marketers look to increase brand awareness, improve SEO, and find that next red-hot SERP booster, it’s inevitable that there will be hot new trends for delivering content to customers, and video marketing is definitely one of them.
You know what they say, evolve or die, or at least get pushed down on those search-ranking pages.
By Michael Pilolla
Case studies, aka customer success stories, can be amazingly effective tipping points when it comes to convincing an on-the-fence prospect. And from this point on I will not refer to a case study as such, as it sounds cold and clinical, but I will instead refer to it as a customer success story, as it is more indicative of what you’re trying to convey to potential customers.
With that, more often than not I see customer success stories written like they’re straight out of an advanced level statistics textbook. This is exactly the wrong approach to take when writing a compelling success story.
I’m gonna give you 3 simple techniques to make sure you write a success story that’s sure to push your prospect over that indecisive hump.
• Highlight Benefits NOT Features
• Tell A STORY
• Keep It Humble and Honest
Benefits Not Features
Think about it, you’re the expert. Yeah, you know that your AC3200 X-model is a super efficient ultra-quiet high-powered multi-angled double inducer that cuts ozone exhaust by 78%, reduces decibel output 37.5% below the industry standard of 20% recommended government guidelines, and that your patented industry leading inducers reduce wear by 280% increasing fan life by up to 5 years.
Your customers on the other hand just know that they don’t hear a thing when the AC kicks on, their electric bill has dropped by over 40%, and they haven’t gotten any unnecessary service calls in over 5 years.
So when you tell your success story, which do you think will resonate with your potential customers more? That’s right, the one that tells your potential customers that, hey guess what, there where people on the fence just like you and here’s what THEY had to say after they bought our product.
Under the category, ‘Benefits Not Features’, is the subcategory of ‘No Industry Speak’. This happens all the time. Don’t use industry terms, words, acronyms, abbreviations, etc. in any material for that matter, let alone a customer success story. It’s rare anyone knows your industry lingo like you do, so don’t bother. It only confuses and frustrates people who aren’t ‘in-the-know’ which can lead to the opposite reaction you’re looking for, which is hitting the ‘back’ button.
Remember, it’s always about the benefits when it’s decision time and then it’s the features that support their decision. And no big fancy industry speak!
Tell A Story
It may seem that a customer success story would naturally lend itself to a great story, and in fact it should seeing as how it’s called a customer success STORY. However, often times these success stories are missing a key component that makes a successful story, like the beginning or middle.
Everyone wants to tell the ending. After all, that’s the exciting part, right? It’s the climax. But how much better is the story’s ending if you can measure it against the beginning?
When you tell a customer success story you must start from the beginning. Share, in Mr. and Mrs. Johnson’s words of course, how they came to you because of their outrageous monthly bill, their AC unit sounded like a Harley Davidson every time it kicked on, and how they spent $200-$300 every time a service rep came out.
Then, when you’re prospective customers read it, they think to themselves, “Hey, that sounds just like us.” Now your prospective customers go from, “Well we’re not sure…maybe, I don’t know” to “it’s perfect.”
Remember, it’s not a customer success story if there’s no beginning, middle and ending.
Be Humble, Be Truthful
Everybody knows the Avis car rental story. Their tagline in the mid ‘60s became, “Avis Is Only #2, We Try Harder.” With that change, they gained significant ground on Hertz and their motto became one of the greatest ad campaigns to date, and one of the most successful.
Why? Because people love underdogs, they love humility. People can relate to other people, or companies in this case, when they see that everyone has flaws or shortcomings. It makes us feel better about ourselves.
When you write a customer success story, don’t leave anything out. Include the fact that the Johnsons got their AC unit a day later than expected, but you took an extra 10% off the total price for the inconvenience. It shows that you aren’t perfect, and that things do happen that aren’t in your control sometimes, but you’re company is willing to make it right to ensure customer satisfaction. That speaks volumes.
The flip side is, don’t let the success stories be too rosy. Even if they turn out that way, tame them down a bit. If people read a success story that’s too perfect, they may not believe it even if it is true and then they may not trust the rest of the stories.
Remember to keep it honest and humble, and tame down the exceptional stories.
Customer success stories can be a very powerful way to help your potential customers make the choice to do business with you. They’re real honest experiences from other people who ultimately decided to buy from you and now they’re very happy they did.
Just remember to highlight how your product changed your customers’ lives – the benefits; no using industry terminology; tell a complete STORY; and by all means be humble and honest, that is to say be human. People like working with humans.
For this post I recruited the expertise of our head WordPress designer and developer, Jefferson Powers.
Written by: Jefferson Powers
WordPress is one of the most versatile and easy to use website platforms available today, a notion made all the more impressive by the fact that it is entirely free, open-source software. There are thousands of design themes available, and the core WordPress is relatively easy to customize. One of the things that makes it so versatile is the vast array of third-party plug-ins available, allowing WordPress users to add just about any feature imaginable to their website. Plug-ins can provide anything from a slideshow to a survey form to increased protection from hackers.
The WordPress programmers are constantly improving the software. Small maintenance updates that fix bugs and improve security are common, and two or three times per year there is a major update that will add new features, repair security vulnerabilities, and change the way the software does things, usually for the better. They do their best to test major software updates, but due to the aforementioned vast array of third party themes and plug-ins available, they can't possibly test for every plug-in and theme. Occasionally software conflicts will occur, and sometimes websites will break.
Usually the first week of a new WordPress version release is the most critical. It is during this time that thousands of WordPress users will update their software, and identify conflicts with plug-ins and themes, and plain old software bugs, that the software developers missed. As these problems are reported, their solutions are incorporated into the next maintenance update, and the one after that, and so on.
It is vitally important for WordPress users to make sure they have the latest version of the software installed, for reasons of security if nothing else. However, when a major update comes along, it is usually best to wait a week or so before updating, just to give them time to identify and correct any major issues that may come up.
And, when updating, don't forget to make a backup copy of your WordPress files and database!
I believe every business owner/entrepreneur should at one time or another have a business coach. I think a good business coach can be that person who looks in from the outside at a person's business with clarity and a fresh perspective. As entrepreneurs I think it's hard to detach ourselves from our business and look at it unbiasedly. At times during a business' life span it's healthy and necessary to enlist the expertise of an outside experienced business coach that can give you useful feedback and guidance.
Here are 11 tips to help you find a business coach to help you take your business to the next level.
1. Is the business coach you are going to hire trust worthy? Do you know them personally? Do you know someone that can vouch for their integrity?
2. What specifically attracts you to this business coach? Do you like their physical appearance? Are you impressed with their connections or level of success? Were you impressed by their method of marketing to you?
3. What does this coach charge? Is there a contract? What are the terms of the contract? Is this coaching program within your budget?
4. Does this coach offer references? Does this coach have a website? Does this coach have a social media presence? Visit all of them and ask yourself if you are impressed by their level of professionalism and branding across the various channels?
5. Is it a one on one coaching program? Or is it a group program? What amount of time will you have with this person?
6. It's so important to clearly understand all the deliverables of the type of coaching you will be receiving. Will the coaching be done face to face? Will it be online? Will you have an opportunity to ask questions? How will you receive feedback? Via email, phone call etc? Will it be video format or webinar style?
7. Does the coach that you are interested in get back to you in a timely manner and is he or she willing to answer all your questions before you've signed up?
8. Does this coach clearly define the deliverable to you - do you know what you will be gaining from your investment? What deliverables come with it? Replays of coaching calls? Videos? Ebook, Pdf's etc?
9. Is the type of coaching you'll be receiving the best for your type of learning? Do you like one on one in person interaction? Or Do you prefer email style interaction? Do you like to morning meetings or meetings in the evenings when you are free after work?
10. Is this business coach personable and truly seem to care about your success?
11. This question is one you have to ask yourself. Are you ready to truly grow as an individual and a business owner? Are you able to take constructive criticism well? Are you willing to do the work that is recommended and required to change the current course your on? If you can't answer yes to all of these questions, then you're not ready for a business coach. No matter how good of a business coach you have the RESULTS are 100% up to you. TAKING ACTION and leaving fear and self doubt behind is your responsibility.
Personally I have been working with my own business coach for the past several months and it is because of this that I am an advocate of having a business coach. I had thought about this for years but felt there was never enough money or it was never the right time but when I finally felt I had met the right person that I connected with and trusted to truly care about me and my businesses success I took the plunge. I WONT lie it was scary to know I was entering a very vulnerable position and that this person was gonna be brutally honest with me and confirm things I had felt over the years and push me to a new level of thinking. I knew I had to break thru my self sabotaging ways and go outside my comfort zone. As a result, I have been able to step back from my business in a way I never could previously and look at what was making me money and what wasn't and truly see what I am passionate about and what changes I need to make in order to get to the level of success that I want to achieve.
It's my calling to help other business owners succeed and push themselves. To educate them on new technologies that are available to them and show them how to leverage those technologies to increase their profits. It's my goal to have business owners and entrepreneurs become laxer focused on their target audience and help them attract those customers. If you are interested in learning more about my business coaching services please call 503-997-6935 or email me to set up a time to learn more.
Having a business and not knowing how to market it can be overwhelming. If you don’t know where your focus should be to get the best results keep reading. Attending to the following details can help you succeed.
Have a Great Website
Simply having a website is not enough in today’s competitive market. In order for a website to make money for a small business, it should be optimized, and also user friendly. The goal is to get people to visit your website, but also to stay there and explore. If a site is not optimized and user friendly, people will simply “x” out of it, and move on. It takes skill and experience to build the perfect website for a business, large or small. Web design and thoughtful functionality in your site plus keyword optimization and search engine optimization play a key role it’s success. Focusing on these areas help build a client base, and also increases income. Win-win.
Build Traffic with Social Media and SEO Tactics
As mentioned above, a good website will have optimum SEO tactics, but Social Media plays an important role in building traffic. There are a growing number of social media sites on which to draw in potential clients. Along with SEO tactics, Social Media can drive traffic to your website if used properly. Many small business owners simply put links to their site on places like Facebook, or Twitter without drawing the interest of many people. There is an art to using these sites along with SEO to engage your followers by grabbing their interest and compelling them to visit your website. There are also many Social Media sites which are unknown to many businesses just starting out. By not utilizing them, you are passing up potential clients.
Paid Advertising-Is it worth it?
Paid advertising can be a double edged sword. If not used properly, it can waste a lot of money. The key to successful paid advertising is an outstanding landing page. Once you have that, paid advertising is well worth the expense. Again, there is an art to successful landing pages. The art work and the wording must be that which draws the reader in, and makes them want to know more. Landing pages can be used to make a sale, or for the reader to get more information. If done correctly, they can create lists for email, increase sales, and draw in potential customers. Without a good landing page, paid advertising is not going to be successful.
With the above mentioned tactics, your business can increase it's bottom line. It’s as simple as that. To learn more about any of these marketing services please contact Working Web Solutions today.
Last night I had the pleasure of attending the SEMPDX presentation by Rand Fishkin of Moz, titled "The Mighty Nudge - The Future of Digital Marketing". It was great to be there and be a part of the benefit fundraiser. I admire all who put time and effort into putting on a meaningful evening.
Now to my review of the Rand's presentation. I thought it was a good presentation that certainly had useful take away tips. I have to admit it was not what I was expecting, I think I'm not alone in saying I was surprised it was more advertising/marketing focused than related to SEO in anyway. In fact that was one of my biggest take aways was how interesting it was to me that so many these days seem to be disassociating themselves from SEO.
I believe that over the past several years techniques and tactics to achieve certain SEO benefits has gotten many folks into trouble and given SEO a bad name. I believe this was done innocently by many and on purpose by others and as a result with the crack down of Google's various efforts panda and other updates you have seen a major shift in what works and what doesn't in gaining ranking and a lot of people are bailing off the SEO ship. I've watched SEO grow from it's infancy to in my opinion now being an isolated service related to web development.
Over the years and with the growth of social media internet marketing or now more recognizably referred to as digital marketing has emerged as the term/service that many are associating themselves with, myself included. I think DIGITAL MARKETING is the maturity of a culmination of incorporating and utilizing SEO/SOCIAL MEDIA/EMAIL MARKETING/VIDEO MARKETING/and A WELL DESIGNED and PURPOSEFUL WEBSITE.
Rand's presentation focused on Nudging customers to take the action you wish them to. He offered 12 different tips to achieve this. I obviously agree that through smart Web Design, well thought out social media planning and execution and strategic email marketing you can successfully nudge your customers or potential customers to make that purchase or fill out that form etc. Testing is critical and tweaks need to be done regularly. You'd be amazed at how a simple change to a layout or message can dramatically alter your conversion rate.
To me this is the essence of marketing I think the major shift lies in within the tools we use, or channels we reach our customer through these days versus the past. Traditional marketing needs to evolve and those not participating in digital marketing are missing a huge segment of the population. Right now it a EXTREMELY exciting time for marketers. After being in the business for over 12 years it's dawned on me even though my background is communications, marketing is what I've been doing and love to do. Every time I sit down with a client I listen to them with a fresh perspective working with them to leverage the right technology for them to maximize their marketing efforts. Fundamentally I believe a business needs to start with a well design and functional website, optimize it for their target audience and expand their brand through various social media platforms that there customers participate on. This to me is digital marketing nudging/leading or guiding the customer to do what you want them to do, in a soft, gentle and thoughtful way.
Anyone trying to sell you #1 position on Google through SEO is just not being honest. NO one can guarantee that, and even though they may be able to achieve it for a short term KNOW that there may be a price to pay for the tactics in which they got you there. Be smart and diversify your marketing efforts, concentrate on building your brand! - The old hair and tortuous story seems to be playing itself out in real life in today's digital world.
Many business owners have no idea what a responsive design is, they just want their site to look good on a smart phone, ipad and other various devices - when in reality, that is exactly what responsive design is! Responsive website design in a nut shell is how the site looks and navigates in direct response to the viewing method the server detects. Social Media publication giant, Mashable, declared 2013 "The Year of Responsive Design."
There's no denying it - today's consumers are using their smart phones, ipads and tablets in addition to their desktop to surf and shop online. So if you have a website and haven't looked at your site on the various devices I strongly encourage you to do so! Here is a great website that allows you to do this test http://ami.responsivedesign.is/
Did you know that Google says that responsive web design is it's recommended mobile configuration and say that having a responsive web design for your business is the industry best practice! Some argue that having a website with a responsive design is better than having a mobile specific website because it helps with SEO, the site has one url and utilizes the same code regardless of the device. This makes it easier for Google to crawl, index and organize content. I am advocate for responsive design for sure, but I do also see some specific business niches where a mobile specific website is beneficial. More on this in a future post.
As a business owner, if you have an older designed website that is not responsive and was built only for desktop computers you run the risk of frustrating your audience who is looking up your site on other devices. Look at this chart below that illustrates the growth of desktop computers, laptops, smart phones and tablets. As you can see here if you do not have a website that looks great on all of these devices you will loose out on millions of potential customers. (photo courtesy of http://conmoz.org)
Responsive website design is a necessity not a luxury. To find out how much it will cost to have us redesign your website with a responsive design call 503-997-6935 or fill out this form for free quote.
Also please view our responsive website portfolio.
Facebook advertising isn't rocket science but you do need to know what you are doing. You need to understand your client's business and his or her target audience.
You need to create a strategy from start to finish. You need to make sure they are equipped to handle the business that is generated so people have a good experience.
If you ask me there are ideal niches that just are easier to roll out an effective marketing campaign for vs others. Restaurants to me are ideal. Facebook advertising is one of the best ways to get targeted clients! With the release of Facebook's ad interface now offering their Power Editor you can specifically target mobile customers.
Let's say you are a restaurant and want to run a coupon in your town to people who are out and about on their mobile phones surfing Facebook and connecting with their friends. Mobile usage is HUGE and advertising on mobile phones is a great way to reach people when they are actually out being active and likely to be going out to eat and want to try somewhere new. As they are surfing the newsfeed to see what's happening.. your ad comes across because Facebook has user demographic on everyone - from what they like to eat, wear, date, live, etc.
So when you create an ad on Facebook you can select your target audience by various demographic criteria.
Where they live, age, gender, interests, food preferences, income etc.
If your restaurant is Sushi you can target foodies, that love sushi in a certain zip code. Create a custom app on your Facebook page that requires them to Like your business page in order to get the coupon and BAM - you just gave someone who's never heard about your restaurant a reason come try it out!
Your restaurant will be PACKED make it a good offer and target the right people and you are in business!
Remember it comes down to creating a plan and executing the promotions! Contact us if you would like to run an ad for your restaurant if we don't increase your restaurant business via this strategy then you wont owe us a cent ! Now that's putting your money where you mouth is. - Let us help you grow your business!
A lot of people simply can't keep up with the fast paced world of internet marketing. That is where companies like ours can help.
We've found that one of the most overwhelming challenges for most business owners is trying to wrap their heads around social media. Business owners struggle with understanding how to participate and what social media platforms to build a presence on. Additionally it's hard for a business owner to justify spending money or time on a marketing segment of their business that doesn't offer a direct ROI.
I am here to tell you even though it still is hard to measure a true ROI on social media it does provide great value to your business. Social Media has grown to be a normal expectation from customers. Just like every business should have a website, customers expect to be able to engage with businesses through social media platforms that they frequent, which is important to recognize. Each of your customers are unique and some may like to hang out on Twitter, some may like to spend time on Facebook, other may be more savy and new adopters and hang out out Google+. The point is your business needs to have a presence where your customers hang out. Having a presence on each of the top social media platforms allows you to build various communities across a diverse group of users. Interacting with them and being accessible allows you to CONNECT with your users, allows them to gain insight about your business and your products or services, so when they are ready to make a purchase or hire someone for the job they will likely go with someone they have had an opportunity socially to get to know and connect with and now trust. This is the ROI that business owners need to understand. Gaining a customer through social media takes time and patience but those customers gained through this avenue are more likely to be advocates for your business and loyal customers that will be repeat customers for you. Now that's a great value!
So now the question is what social networks to build a presence on ? We've found in our research that for most businesses, if you have a presence on Facebook, Twitter, Google+ and LinkedIn this is the ideal combination. One thing to remember too is that we recommend having a presence for your business for SEO benefits as well. Google has indicated that they now take into account a businesses social media activity when ranking a site. They look at the number of Google+1's, the number of Facebook "shares" and Facebook "likes"and "comments". Additionally Google looks at how many times you have tweeted on twitter. As you can see being active on social media is not only beneficial because it allows for your brand to connect and engage with your online community of fans and potential customers but it helps in your over all ranking relevance in the eyes of Google.
How in the world do you keep up with that? You are a business owner and want to take care of business not spend your entire day distracted on social media. Do you hire an inexperienced intern or a minimum wage employee to manage your social media marketing? Do you hire a position to do this full time? The answer is NO! You should utilize a service like ours where we have a professional skilled and trained marketing staff to do the job for you. We offer affordable packages and we get the job done so you don't have to worry about it! If you do, do it yourself, we congratulate you. The reality is whether your choose to have social media done for you by us, or if you decide to do it yourself, it's getting done. Take the leap and start to build your social presence and share your brand with your customers today!!
Visit our various social media packages to learn more.
Couldn't be prouder.. Working Web Solutions' site redesign is now complete. The business has evolved nicely over 12 years! It's like having a child (okay NOT quite) but my business is my baby and I love to see it evolving and growing. Pure satisfaction! Chris is an AMAZING designer and developer! Kudos to Him! Working Web Solutions has an amazing team of very talented and dedicated people who I am thrilled to have working with me. We all share the same goals. We want to build great websites, help our customers succeed in their online businesses and have fun doing it.
We look forward to many many more blog posts and welcome any ideas or input you have for the blog posts.
- Mary K.